In 2000 the Guardian Travel Section used Sam Morgan Moore to illustrate its cover story 'The New British Seaside.' Soon The Observer joined in with a cover story about 'Surfing on a Friday Night', a report hung on cheap flights to Newquay. 'I soon found that eighty percent of my assignments seemed to involve a beach', says photographer Sam Morgan Moore. 'Even though I'm based in Cornwall that had not happenedbefore.'
Nowadays you are more likely to find a surfboard on top of an MPV than an ancient VW van - the seaside has arrived and the race is on for the tourism industry to catch up.
Beachfeature watches and illustrates this process, as it both fails and succeeds, and helps it along through commercially assigned photography.
Paul Box and Roy Riley have joined Sam as the founding partners of 'project beachfeature'.
Paul is a successful commercial image maker with a track record of illustrating lifestyle brands ranging from mountainbike manufacturers to telecommunication giants Orange. Roy has returned from The Times in London to his hometown of Westward Ho!
Beachfeature has also collected images for its library from friends and colleagues in the photographic world. This is an ongoing process.
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