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Videos

David Autor: Will automation take away all our jobs?


Why hasn't human labor become redundant and our skills obsolete? In this talk about the future of work, economist David Autor addresses the question of why there are still so many jobs and comes up with a surprising, hopeful answer.

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David Autor: Will automation take away all our jobs?
Here’s a paradox you don’t hear much about: despite a century of creating machines to do our work for us, the proportion of adults in the US with a job has consistently gone up for the past 125 years. David Autor investigates. LINK https://www.youtube.com/watch?v=th3nnEpITz0

Kevin Kelly: How AI can bring on a second industrial revolution
Over the next 20 years, Kevin Kelly says, our penchant for making things smarter and smarter will have a profound impact on nearly everything we do. In this talk, he explores three trends in AI we need to understand in order to embrace it and steer its development. "The most popular AI product 20 years from now that everyone uses has not been invented yet. That means that you’re not late." LINK https://www.youtube.com/watch?v=IjbTiRbeNpM

What Does it Take to be Successful at Footage Research?
A group of top footage researchers, led by Sue Malden, Chair of FOCAL International, explores the ways that researchers can use to make footage research most effective. With an international panel of experts this is one of the most beneficial videos on the subject available.

Allison Graham: How social media makes us unsocial
Social Media historian Allison Graham offers a witty and ironic view of a society that feels alone together despite the hundreds of virtual connections we have online. With a global population growing up via Facebook and Twitter and a perceptible shift in human interpersonal connections, the constant need for social self-validation permeates our daily existence. LINK https://www.youtube.com/watch?v=d5GecYjy9-Q

Nonny de la Pena: The future of news? Virtual reality
Nonny de la Pena uses new, immersive media to tell stories that create empathy in readers and viewers. Using virtual reality, she creates evocative experience that she hopes will help people understand the news in a brand new way.

Visionaries: Johanna Blakley: Social media and the end of gender
As social media outgrows traditional media, and women users outnumber men, Johanna Blakley explains what changes are in store for the future of media. The Deputy Director of the Norman Lear Center (a media-focused think tank at the University of Southern California), Blakley spends much of her time exploring how our entertainment interacts with our political, commercial and social habits.

Visionaries: Ken Robinson: 'You don't want a caste system for creativity'
Engendering flexibility, curiosity and creativity in future generations matters to adland and the wider creative industries because they rely on a steady stream of diverse thinkers who can creatively solve business problems. Not only do the arts reach a part of people that other subjects do not, giving all pupils access to these disciplines in school prevents the arts from becoming purely a hobby for the rich. We are at a time when the creative industries are one of the thriving sectors of the UK economy – something aided by a good arts education. As Sir John Hegarty, founder of Bartle Bogle Hegarty, says: "If you look at the number of people who went to art school, it’s just amazing – right down to [Sir James] Dyson. Out of that atmosphere of challenging thinking came this fantastic industry." He adds: "If our future is thinking creatively, then surely we should be teaching that in schools." There are various industry initiatives already in place to help secure diverse future talent. But adland can go further by explaining the importance of creativity in the education system to the government. "They [people in business] want people who can innovate, who can think differently, who can work in teams, who can collaborate, communicate and are quick to respond to change. Well, you don’t get any of those things encouraged or inculcated in a school system that is predicated on testing and standardisation," says Robinson. LINK LINK

Visionaries: Margaret Gould Stewart: How YouTube thinks about copyright
Rights management is no longer simply a question of ownership, it’s a complex web of relationships and a critical part of our cultural landscape. YouTube cares deeply about the rights of content owners, but in order to give them choices about what they can do with copies, mashups and more, it needs to first identify when copyrighted material is uploaded to its site.

Visionaries: Tim Harford: How frustration can make us more creative
In the surprising story behind the best-selling solo piano album of all time, Tim Harford may just convince you of the advantages of having to work with a little mess.

Visionaries: Rory Sutherland: Life lessons from an ad man
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. In this talk, he argues that many problems of life can be solved by tinkering with perception, rather than by actually trying to change reality. LINK https://www.youtube.com/watch?v=audakxABYUc

Andrew Stanton: The clues to a great story
Andrew Stanton wrote the first film produced entirely on a computer, Toy Story. But what made that film a classic wasn’t the history-making graphic technology -- it’s the story, the heart, the characters that children around the world instantly accepted into their own lives. And so we ask, what is the secret of a great story?

VR - is a game changer? Second footageMarketplace Seminar Released on Video
footageMarketplace has made a name for itself as the premier networking event for footage sellers and industry professionals. In May the 6th annual event was held, as usual, in the prestigious home of BAFTA, 195 Piccadilly, London. This year there were two innovations – production music libraries attended, and there were four cutting-edge seminars for attendees. The second of these seminars is now online:

Mike Murray, – Head of Business Development, Happy Finish VR – Game Changer or Billion Dollar Boy’s Toy?

Video Production - Erwin de Boer - Founder & Creative Director - ReelHD - M +44(0) 77 3421 3075 - Website: www.reeldeal.tv.

footageMarketplace is the most successful event of its kind in the UK,and booking is now open for exhibitors for the May 2017 event – tables are limited so it is reserve one now. Contact Robert Prior on 0207 243 8453 / 646 419 4032 or prior@creativecityonline.com.

The Inside Story of YouTube’s Future - footageMarketplace Seminar Released on Video
footageMarketplace has made a name for itself as the premier networking event for footage sellers and industry professionals. In May, the 6th annual event was held, as usual, in the prestigious home of BAFTA, 195 Piccadilly, London. This year there were two innovations – production music libraries were additional exhibitors, and there were four cutting-edge seminars for attendees. The first is now online: The Inside story of YouTube’s Future presented by Peter Stower – Content Partnerships, Google / YouTube footageMarketplace is the most successful event of its kind in the UK,and booking is now open for exhibitors for the May 2017 event – tables are limited so it is reserve one now. Contact Robert Prior on 0207 243 8453 / 646 419 4032 or prior@creativecityonline.com.

Fei-Fei Li: How we're teaching computers to understand pictures.
In a thrilling Ted talk, computer vision expert Fei-Fei Li describes the state of the art — including the database of 15 million photos her team built to "teach" a computer to understand pictures — and the key insights yet to come.

The power to tell the difference: visual literacy in a visual age by Don Levy.
With the incredible power to create visually stunning and realistic environments through today’s technology, Don Levy believes that it is also essential for us to develop our skills in visual literacy.

Mark Lawson Talks to – David Bailey

Send us your recommended video links to be reviewed and to appear on the home page. Remember to include your contact details. Email info@creativecityonline.com/

The Future of Advertising
In this Future of StoryTelling 2015 video, Joe Marchese moves away from the buckshot approach of ad’s past, towards a more engaging, more rewarding ad’s future.

4 Phases of Digital Marketing | online marketing seminar

Send us your recommended video links to be reviewed and to appear on the home page. Remember to include your contact details. Email info@creativecityonline.com/

Tina Seelig: The 6 Characteristics of Truly Creative People
Determined not to just write just another book on creativity, Stanford professor Tina Seelig painstakingly researched what makes good ideas spring forward. The result is her "innovation engine," a special mix of six characteristics like attitude, resources and environment.

 But the special concoction of forces that makes our ideas come to life is nothing with out the willingness to fail. "Most call it failure, but we scientists just call it data," she says. The most creative organizations and people embrace experimentation to get the needed data to determine they’re on to something. 

 "Workers are puzzle builders, they get stuck when missing a piece," she says. Truly creative people "are quilt makers — they can fit anything together." About Tina Seelig

Tina Seelig is the executive director for the Stanford Technology Ventures Program and the director of the National Center for Engineering Pathways to Innovation (Epicenter) at Stanford University’s School of Engineering. She teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. She received the 2009 Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education.

 Seelig earned her PhD in 1985 from Stanford University School of Medicine, where she studied Neuroscience. She has been a management consultant, multimedia producer, and an entrepreneur. Seelig has also written 16 popular science books and educational games. Her newest books are Wish I Knew When I Was 20 (HarperCollins 2009) and inGenius: A Crash Course on Creativity (HarperCollins 2012).



The CMA Digital Breakfast Highlights
The CMA host monthly digital breakfasts, which are a great way to listen and learn about a variety of exciting new topics in the content marketing world, from a range of brilliant speakers who differ each time.

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