GDPR is Coming on 25th May – Be Prepared
The General Data Protection Regulation is EU’s new framework for data protection. It replaces the 1995 data protection directive, which is what the current UK data protection guidelines are based. Ross MacRae, CEO of BikiniLists, the database of creative buyers, explains how it will work for Photographers, Illustrators, Stock Agencies and Artists’ Reps when email marketing to new and existing clients.
He says it is ’Good News’: “I’ve spent the last year looking into how this will affect BikiniLists and our clients. I’ve consulted the ICO, I’ve spoken to my MEP, I’ve read countless GDPR articles and spoken to many customers and prospects...There’s a lot of fake news and mis-information out there.”
How does GDPR affect me as a creative supplier?
Ross says: “Essentially there is little difference between the existing guidelines and GDPR.
Here is an extract from the ICO’s own GDPR Direct Marketing Checklist...
Business-to-business B2B (companies and corporate bodies)
- Can email or text corporate bodies
- Good practice to offer opt out
- Individual employees of corporate bodies can opt out
The important phrases here are : "B2B", "Corporate Bodies" and "OPT OUT".
So am I allowed to send email campaigns to Agencies or not?
As a Freelancer or a Limited Company creative supplier you may send email marketing campaigns and/or direct emails to people at companies as long as :
1. You offer a mechanism to opt out and stop if they do - No change there : )
2. You are promoting goods or services relevant to their industry. - No change there : )
3. You are attempting to make a sale. Not propagandising. - No change there either : )
OK... So what is the Big Change then?
GDPR will now regard sole traders as individuals. So after the 25th May 2018, you can’t send Business to Consumer (B2C) marketing to private individuals or to SOLE TRADERS without having obtained and recorded their prior consent. This is the new bit as far as marketing your images is concerned... Provided you are marketing to corporate bodies you don’t need prior consent from them, but you must follow the opt out rules.”
Read more details in Ross’ blog here.
Note: it is very important that businesses comply with the GDPR, which comes into force EU-wide on May 25th 2018.
Ross MacRae gives us a simple summary of how to work with GDPR:
Give contact details
Do relevant work
Respect opt outs
You will be GDPR ready.
The company supplies verified, accurate lists of creatives, in an ever-growing, daily-updated database of buyers in advertising, editorial, TV and other professional media sectors.
Capturing the Bexley Moment with Mary Evans
Mary Evans’ extensive edit of images from the archive of the London Borough of Bexley in the South East of the UK’s capital city, has produced a cracking collection of photographs, 4000 strong, from Victorian roadsweepers, policemen, caravans and fairs to Second World War gas mask posters and adverts for coronation balls. By no means limited to local history interest, the breadth and depth of this collection illuminates a lively slice of life in Britain as a whole.
Image: Crowds going to the cinema, three pence a seat!
Of particular note are the lantern slides and glass plates amassed by local collector Arthur Boswell (1880-1966), the archive of photographer Alfred Dewey, and the Kentish Times newspaper archive. A selection from all three collections can be viewed here.
Great Explorers from Werner Forman Archive
Two of the greatest explorers who travelled great distances and revolutionised our knowledge of the planet, were Marco Polo, merchant of Venice, and English naval officer Captain Cook. Werner Forman took many photographs following their travels and Werner Forman Archive holds a collection of outstanding images relating to these pioneering explorers.
The young Polo went to China in 1271 with his father and uncle. After 24 years he returned, and while held captive in Genoa, wrote his Book of the Marvels of the World, also known as The Travels of Marco Polo, which was a huge success.
Captain Cook was an outstanding navigator and map-maker. His three main voyages of exploration took place in 1768-79, sailing vast tracts of ocean, and investigating Polynesia, New Zealand and Australia. Sadly he was killed in a fracas in Hawaii while on his way back to the British Isles.
Both men extended our knowledge in many ways: first to document China reliably, Polo found the Chinese using paper money, watertight bulkheads on ships and many other ideas that were considerably ahead of the West. Polo and his two relatives were the first Europeans to meet Emperor Kublai Khan.
Image: The oldest known Buddha, Yungang Caves, China ©Werner Forman Archive
Introducing the Beautiful And Unique Treasures of Royal Museums Greenwich
Beautifully illustrated and accompanied by extraordinary histories, this collection is a celebration of 100 of the most important and exquisite objects in the Royal Museums Greenwich collections, including some of the most significant new acquisitions of the last ten years. From Elizabeth I, the Armada Portrait to the uniform Nelson wore during the Battle of Trafalgar; Harrison’s remarkable timepieces; the last message of Sir John Franklin’s ill-fated expedition to find the North-West Passage to George Stubbs’s Kangaroo and Dingo paintings, the Museum’s iconic objects are presented in a chronological format, each selected for their unique significance.
View the collection here.
Image shown: Elizabeth I, 1533-1603 (the ’Armada Portrait’).
robertharding Celebrates Chinese New Year
The 16th of February marks Chinese New Year, when people around the world come out onto the streets to enjoy dragon dancers, lanterns, parades and fireworks. This year’s celebrations welcome in the New Year of the Dog. The dog symbolises luck and people born in the Year of the Dog are meant to be true, honest, loyal and reliable.
See a gallery of Chinese New Year images here.
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