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Creative Links

A flood of (bad) advertising is coming for your Snapchat—and that might be ok

Now, the floodgates are opening. It’s a blessing for advertisers, but it could be a curse for users—and Snapchat.

Cue a flood of ads that maybe don’t look that impressive, a may not even have been designed for Snap.
But Snap’s move was inevitable. We’ve seen it before on all the older online platforms: Google, Facebook, Instagram, and Twitter. Instagram opened up its floodgates in August 2015, and yeah, not every Instagram ad is great.

"There will always be good eggs and bad, but hopefully Snap really leans into user feedback to keep the creative threshold high," said Mike Metzler, creative strategist at Delmondo, a creative studio and technology company that provides Snapchat analytics.

Snap is still keeping some control of the process. No ad goes live without Snapchat’s review (for now), but advertisers now have much more freedom to get weird.
"Advertisers want to be able to test before making big commitments on spend. So I think this will bring in a lot of new advertisers," Metzler continued.

Those new advertisers will be crucial to Snap’s future.
Unlike Instagram and other social apps, there’s a strange thing about Snapchat: low-quality ads may work in its favor. Laughable content may be exactly what makes a good ad because Snapchat itself is a platform for sharing fun and authentic photos and videos.


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Standards body unveils plan to crack down on sexist advertisements
Advertisements that perpetuate sexist stereotypes, from men bungling housework to girls being less academic than boys, will be banned under rules being proposed by the industry watchdog. The crackdown by the Advertising Standards Authority (ASA) will toughen rules on ads that are deemed to present activities as only appropriate for one gender or another, or that mock those who do not conform to stereotypical gender roles.

Research as Art
Research is the lifeblood of modern universities, but there are very few ways for those behind the academic output to show the real creativity and emotion that underpins it. The story of the research is lost – the many failures that led to the results, the often tortuous process, or the ecstatic highs of successes and the serendipitous path that changes the researcher’s career all fall by the wayside.

The photography market isn’t just about names
In a world awash with photos from 2bn smartphones, a picture may still tell a thousand words. But is it still worth a thousand pounds? The market for photography has changed dramatically in the digital era—especially for photojournalists, commercial photographers, studio photographers and the like. But the market for fine-art photography is still going strong.

Leading by creativity
For many of us, creativity was stifled during childhood and at school. This is a tremendous shame, as the power of creativity and the benefits it can have on society are endless. But there’s good news…

Instagram encroaches on Snapchat's turf of social media influencers, winning their hearts, minds and
In a recent study, social media marketing firm Mediakix looked at 12 top influencers who maintain a dual presence on Instagram and Snapchat. The firm found that over a 30-day period, those accounts overwhelmingly preferred Instagram Stories to Snapchat, posting 25 percent more on the former than the latter.

No, the Inflight Magazine isn't dead
Since they first started appearing in cabins 60 years ago, the inflight magazine has become an essential part of the flying experience for millions of passengers. But nowadays we have smartphones and Wi-Fi increasingly creeping onto planes. And with their emergence, many people are asking if the inflight magazine is going to disappear forever.

Why the advertising industry should cheer new rules on gender stereotypes
Britain’s advertising watchdog is introducing tough new standards, which could ban adverts which feature potentially harmful gender stereotypes. This could not have come at a better time for the industry. Companies have failed to see the evidence that’s been staring them in the face – and this ruling will push them down a path that should already be well worn.

Mind healing: Can you really boost your own creativity?
A recent study suggests a surprising way to boost your creative powers: use “switch-tasking”. Jackson Lu and colleagues at Columbia University asked participants to complete tasks involving convergent thinking (problem solving, Experiment 1) and divergent thinking (idea generating, Experiment 2).

Over 100 years later, photographer Alice Austen is finally being recognized as an LGBTQ icon
By all accounts, photographer Alice Austen was an extraordinary woman. Born into an affluent family on Staten Island in 1866, she challenged oppressive Victorian conventions by embracing individuality and independence.

Photographers and Photo Editors on the passion that drives their work
Why do they do it? Why do they wake up every morning ready to take photographs, to edit them, to publish them? Why is photography important to them and, by extension, to all of us?

Machine creativity beats some modern art
Creativity is one of the great challenges for machine intelligence. There is no shortage of evidence showing how machines can match and even outperform humans in vast areas of endeavor, such as face and object recognition, doodling, image synthesis, language translation, a vast variety of games such as chess... But when it comes to creativity, the machines lag well behind.

Hong Kong builds itself into a hub of creativity
Hong Kong has a reputation as a world-class center for finance, shipping and logistics. The metropolis is emerging as a capital of creativity and innovation.

The ethics of using AI in advertising
As an industry, advertising has long been obsessed with understanding human behaviour. The ability of artificial intelligence (AI) systems to transform vast amounts of complex, ambiguous information into insight is driving personal analysis into market behaviour.

Apple announces winners of the 10th iPhone Photography Awards
Apple has been marketing the iPhone as the ultimate camera smartphone since the first one rolled out. Last year’s iPhone 7 Plus introduced a dual camera sensor to the Apple flagship, initiating a wild trend of dual cameras on smartphones across all price ranges.

Photo-Sharing Phenom VSCO is teaching computers to interpret art like a human
Since launching in 2011, photo-sharing app VSCO has found a healthy niche among professional photographers and others looking to get feedback and improve their skills. On the surface, it offers an experience comparable to Instagram. But the idea is to share images as a way to connect with others and draw inspiration, not to increase your follower count or reach a certain number of likes, comments, or shares.

Guess who made computers the design tools they are today? Women
Virtually all design today involves a computer, but in the early age of digital design, most professionals perceived these new machines skeptically–they were devices meant for the military, not creatives. Today, that’s all changed due in large part to Susan Kare, Zuzana Licko, and April Greiman–three California designers who transformed the computer from an enigmatic machine into a powerful medium.

Branded content can't depend on creativity alone
More and more, marketers consider themselves brand storytellers. And at this point in the maturation of branded content, most of the energy seems to be focused on the creative—the sexy, award-winning side of the story. But can creativity alone move branded content into a full-grown piece of every marketer's channel strategy?

Customer Experience: all or nothing, Adobe's CEO tells Summit EMEA attendees
Adobe CEO Shantanu Narayen opened the Adobe Summit EMEA show in London with a message that all businesses are now riding the experience wave. Customer experience is all or nothing, protecting the status quo is no longer an option.

Create your own energy
Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him.

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